How Liposoma Expanded their Digital Team with a UI/UX Designer Through Reelin.
Client: Liposoma BV
Contact: Aysha van Rooijen, CEO
Industry: Biotech / Pharmaceutical Technology
Website: www.liposomatechnology.com
The Challenge
Liposoma develops cutting-edge lipid-based formulations — including liposomes, lipid nanoparticles, and mixed micelles — for use in pharmaceutical and biotech applications. Their work is highly technical, and their digital presence needed to reflect that complexity in a clear and structured way.
In the past, working with freelancers or design agencies had proven challenging.
"We’ve worked with several web designers, and it was always too difficult for them. You need two different people and proper project management. What you really need is a team."
– Aysha van Rooijen, CEO
Liposoma needed someone who could understand both their business and their scientific content — and translate that into user-friendly, strategically structured design.
The Solution
That’s when Liposoma partnered with Reelin to hire Jhaey, a talented UI/UX designer based in the Philippines. From the start, Jhaey stood out with her ability to quickly understand Liposoma’s business and design needs.
She is now part of the Liposoma digital team — and has already designed four fully custom websites that support different parts of the business.
"The way Jhaey designed our technology website immediately provided the right overview. The landing page clearly showed who we are, what we do, and naturally guided users to our vision. Everything was very well structured."
– Aysha
Working closely with Liposoma’s web developer, Jhaey helped create a smooth, fast-paced workflow that led to high-quality output without delays or miscommunication.
"There was real synergy between Jhaey and April (the web-developer). Their mutual understanding of what we needed was very strong."
The Results
✅ Four custom-built websites — with more on the way
✅ Clear, structured design that communicates complex technology
✅ Seamless collaboration with Liposoma’s development team
✅ Long-term value from a dedicated remote team member
The entire Liposoma team is happy with the results — and even more with the ongoing collaboration. Jhaey continues to contribute to new design projects, bringing structure, clarity, and creative input to everything she touches.
"Everyone is happy. It’s structured, it’s well designed. I definitely recommend Reelin."
– Aysha