Scaling Creative Capacity at Igniting Tribes with Reelin.
Client Overview
Company: Igniting Tribes
Founder: Luke
Location: Rotterdam, Netherlands
Industry: Branding & Marketing for Coaches and Consultants
Igniting Tribes helps coaches and consultants attract more of their ideal clients and build dominant, premium-positioned brands. The company is known for high-quality design and strategy work, led by founder Luke.
The Challenge
Luke experienced a surge in demand after completing a one-off design project for friends. That single project unexpectedly generated four to five new inquiries for branding work—an opportunity, but also a challenge.
Despite the growth potential, Luke faced several hurdles:
Limited Capacity: Handling all projects solo was no longer feasible.
Failed Recruitment Attempts: After trying to hire via Upwork, Luke was overwhelmed by 70+ applications, none of which were a good fit in terms of skill, cost, or communication.
Cost of Local Talent: Hiring qualified Dutch designers would cost €4,000–€5,000 per month, which was unsustainable for a small agency.
A trusted business coach advised Luke: "You will never really grow your business until you scale in your team as well."
The Solution
Luke was referred to Reelin. Initially skeptical, Luke reached out—and the process began immediately.
Key Highlights of the Solution:
Same-day response and onboarding call
First candidate delivered within 1–2 weeks
Final hire made from one of the first recommendations
Reelin matched Luke with David, a remote designer who exceeded expectations
The Results
Within 4–6 weeks of hiring:
David was fully integrated into Luke’s workflow
Tasks were completed autonomously and even surpassed expectations
David proactively contributed strategic business ideas
Client feedback improved significantly: “Wow, this looks amazing!”
Luke was able to focus on growth instead of operations
“It’s really nice to not just do it by yourself anymore. Even if you already have a team, it’s so nice to be supported by someone who has a very professional way of doing things.”
Impact & ROI
Time Saved: No more sorting through unqualified candidates or onboarding headaches
Cost Efficiency: High-quality output at a fraction of the Dutch hiring cost
Business Growth: Capacity to take on more clients without burning out
Client Satisfaction: Improved delivery standards and faster turnaround
Word of Mouth: Luke recommended Reelin to 5–10 other entrepreneurs
Client Testimonial Summary
“If I’m a fan of something, I tell everyone. And with Reelin, this is definitely the case. I would highly recommend booking a call with Reelin—even if it’s not a match, you’ll gain valuable insights.”