Scaling Video Production at Urban List with Remote Talent.
Client Overview
Company: Urban List
Contact: Daniel Daperis, Head of Video
Location: Australia (National Presence)
Industry: Digital Media & Lifestyle Content
Urban List is the go-to platform for over 3 million people seeking the best in dining, shopping, entertainment, and travel. Known for its vibrant content and deep audience engagement, the company relies on high-quality visuals and storytelling to bring lifestyle experiences to life.
The Challenge
Urban List needed a highly skilled video editor with a flair for animation—someone who could not only match the company’s pace and creative standards but also bring fresh energy to the team.
However, they faced common hiring hurdles:
Creative Fit: The ideal candidate had to understand the Urban List aesthetic and tone—nuanced, visually rich, and fast-moving.
High Expectations: The bar for technical skill and creative intuition was set high by their in-house team.
Fast Turnaround: With production demands growing, the need to fill the role quickly was crucial.
Rather than sift through hundreds of resumes or gamble on freelance platforms, the team wanted a partner who could understand their brief and deliver the right talent fast.
The Solution
Urban List partnered with Reelin to source the perfect candidate.
Key Highlights of the Solution:
In-depth briefing session to understand Urban List’s brand and workflow
Candidate recommendations based on both technical ability and team culture fit
Streamlined process from intro call to final placement
Reelin introduced Kevin, a video editor and animator with a strong portfolio and professional presence. He quickly proved to be more than just a good fit—he elevated the work.
The Results
Within weeks of onboarding:
Kevin seamlessly integrated into the video team
He delivered projects that met and exceeded Urban List’s creative standards
The in-house team gained a trusted collaborator with proactive communication
Production flow improved, deadlines were met with ease
As Daniel Daperis put it:
“Reelin sourced and secured an excellent candidate who has seamlessly filled our role and exceeded our expectations. Their understanding of our needs and ability to deliver made the process effortless and we are thrilled with the outcome.”
Impact & ROI
✅ Creative Uplift: Kevin’s work elevated the brand’s visual storytelling
✅ Time Saved: No time wasted vetting unqualified applicants
✅ Reliable Partner: A smooth, reliable hiring experience that removed stress
✅ Team Confidence: Greater output capacity without sacrificing quality
Client Testimonial Summary
“Reelin made the process effortless. If you’re looking for someone who gets your brand and delivers beyond expectations, they’re the partner to call.”